Social Media Marketing (SMM)

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Social Media Marketing is a cost effective form of online marketing which build reputation, brand image and retain existing customers with the help of the power of social media networks. Proper SMM is a vital process to maintain a strong online reputation, as well as allowing customers to feel involved and retained in a their business according to the market value.

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